Home staging is the process by which your property will be prepared to become a more attractive option in today's market. It’s not the same as interior design or decoration, since its aim does not lie in beautifying a space but in speeding up the imagination of a potential customer and help them imagine how that property could become the one they’ve always wanted.
For this reason, GRAU integrates home staging as one of the first steps of the marketing process - advising owners in a proper spaces, furniture and decorative optimization in order to quickly market place the property and gain the maximum benefit.
Home Staging Secrets
- Home staging seeks to highlight architectonic possibilities of space over decoration.
- “Para gustos, colores ...": Although it seems that decoration can expedite the sale or rental process, it should be noted that it is very difficult to find an aesthetic that resonates with a vast majority of interested parties. For this reason we recommend leaving the property in neutral tones.
- A minimalist aesthetic is generally prioritized [few furniture pieces and decorative elements] which showcase an ideal lifestyle, typical of interior design magazines.
- Home staging = minimum investment. It is very important to understand that it is not a rehabilitation, therefore, you should choose well what small touches can cause a better impact on the marketing of the property. Examples: paint walls, minimize visible wires, clean the entire property...
